Understanding website users, and acknowledging their needs and frustrations is the key to improving the enjoyment of every user. Practical solutions can improve the form and function of a site. The experience of every user, young and old, techie and tech-challenged, should be intuitive and painless.
Watching my mother struggle to download a movie on Amazon Prime, or book an Airbnb, inspired my interest in user-friendly design. A user should flow through the site like a seamless stream of water. I strive to understand my user and design easy processes that result in a productive outcome.